If you think using non-digital marketing methods in the current digitally evolved world is no longer effective, think again. There’s a reason supermarkets and department stores still use time-tested, cost-effective methods like letterbox drops. And that reason is simple: It works.
There’s a range of non-digital advertising and creative print formats to choose from when deciding which options will best suit your business and help achieve your marketing goals.
To help you decide, we’re imparting a few tips for creating impressive cost-effective, non-digital marketing materials that create brand awareness, effectively convey promotional messages and communicate your brand’s identity. Take a look.
The Old Letterbox Drop
Believe it or not, peering into mailboxes to check for new mail is still just as exciting as it was years ago. Unlike digital marketing material, however, flyers delivered via letterbox drops have a distinct advantage: They don’t require customers to take pre-steps to get to your message (e.g. opening emails, clicking on ad links, opening your webpage etc). It’s right there in their hands. However, you don’t want your target audience to just glance at your letterbox flyer while sifting through a bunch of others. You want to capture their attention and make your message stand out from the crowd.
You have only 7 seconds to capture a potential customer’s attention. So how do you ensure you use this minuscule window of opportunity effectively? You create visually compelling and innovative flyer designs that just can’t be ignored.
Keep it short and sweet with postcards! Using small postcards to deliver your promotional message is a great option if you’re working within a tight budget. Their small size also means you’re not fighting an uphill battle trying to get target audiences to read your material. Instinctively, it appears as something that won’t take long to at least skim read. So that’s one box checked. However, what’s important is that you use your small piece of postcard real estate effectively. This is done by using a mix of visually appealing images to capture the eye as well as a catchy headline, short copy that conveys a powerful message and of course, a ‘call to action’.
How many times have you met a potential client you want to exchange details with but just can’t find that darned pen? Sure, they have a phone and can file your phone number away in just a few swipes of a screen. But how often do you ONLY want to share your phone number? What about your stunning website? Your email address? And even your social media channels? Doesn’t it make more sense to provide potential clients all the important and actionable details in one hit so they can go forth and browse and be captured by your digital efforts? It does. And the way to do this is to hand out the humble but effective Business Card. Gone are the days of boring looking business cards that resemble your ‘next dentist appointment reminder’ card.
Business Cards have evolved and are now the first bite-size look into your business. Oh, and did we mention they’re also super cost-effective compared to many other types of advertising?
Grab attention and captivate your audience by using different shaped flyers that are aligned with your offering. If, for instance you are a fruit seller, you can create awareness about seasonal discounts by shaping your flyers like seasonal fruits such as mangoes or pears! Your target audience knows exactly what your offering is and, well…who could ignore a card cut in such a fun shape?!!
Go Big or Go Home
A large format postcard is the way to go if you want to create maximum impact. You have the space to include attention-grabbing images and use a design that entices your target audience to keep reading – which is important since you’re likely advertising a number of offers. If you’re worried about the cost, don’t be. Printing a large format postcard costs the same as printing their regular sized counterparts.
People are captivated by shiny objects. So it makes absolute sense to ‘bling up’ your marketing material by applying a metallic foil or pigment to the paper. If you really want to stand out, you can
even use a metallic dye to add a compelling 3D, shiny image to you flyer! If your budget doesn’t allow for fancy foil stamps, there are more affordable options such as using metallic inks in captivating colours like silver and gold. But what if you could go a step further and enable your customers to actually feel the design? Well, if you have the cash to splash, you can. Embossing your letterbox flyers will create a unique, visually appealing 3D effect that can actually be felt! The process involves using heat dyes to make a design element more prominent.
As you can see, there are plenty of options available to help your brand stand out from the crowd, the question is, which one will you try first?