Different types of posters are everywhere. We encounter various posters on a regular basis. Whether you\u2019re driving to work, visiting a newly opened mall with family or friends or are just wandering aimlessly to kill time, there are good chances you\u2019ll see more than one poster. Posters are one of the most effective marketing tools and are widely used by marketers to promote products, services, and ideas.\u00a0\r\n\r\n\u00a0\r\n\r\n\u00a0In today's incredibly competitive business environment, businesses are struggling to catch the eye of their target audience. Using well-designed posters can give businesses the edge they have always desired, helping them stand out from the crowd. Posters are more affordable than many other forms of advertising, offer continuous exposure, and can create quick impressions.\u00a0\r\n\u00a0\r\n\r\n\u00a0\r\n\r\nAdditionally, posters have a wide outreach, which gives you the opportunity to engage more people. Even in this digital age, posters have not fallen out of flavour. Using posters is an integral part of marketing strategy of most businesses. Posters have evolved over the years. Today businesses use various types of posters to engage their target audience. We, in this article, take a look at different types of posters. Read on.\r\n\u00a0\r\n1. Poster Prints\r\n\u00a0\r\nPoster prints are usually used to communicate important information. You can use poster prints to display important statistics or showcase product pics with specs. Before opting for poster prints, determine your needs. Decide whether you want matte or photo-quality paper. Consult your marketing team on whether to laminate the poster or add mounting.\u00a0\r\n\r\n \r\n2. Photo posters\u00a0 \u00a0\r\n \r\n\r\nPhoto posters combine the best of both worlds. They not only look good but also last longer. Photo posters have a minimum lifespan of five years. You can hang photo posters in your office\u2019s waiting room or lobby. Photo posters can be used to display a business message. Additionally, many businesses use photo posters to display their best works.\u00a0\u00a0\r\n\r\n\u00a0\r\n\r\nTo hang your poster, prefer using hanging hardware. If you want to hang the poster in a place that receives abundant direct light, use a satin finish as it will help balance the excess glare. To ensure colors pop perfectly, prefer using a gloss finish.\u00a0\r\n\r\n\u00a0\r\n3. Mounted posters \u00a0\r\n \r\n\r\nMounted posters, as the name suggests are mounted to a back, usually made of white or black foam board. The mounting enhances the poster\u2019s durability. Mounted posters are usually used as directional signage. You can also use mounted to promote a sale or announce a product launch.\u00a0\r\n\r\n \r\n4. Digital posters \u00a0\r\n \r\n\r\nUnlike printed poster, digital posters are projected. Digital posters can be used to display products, menus, and welcome, or other important messages. To save money, look for posters that come with an internal memory instead of a computer. To create impactful messages, use a mix of videos, images, or MP3 music. To ensure clarity, use the correct font size and appropriate contrast.\u00a0\u00a0\r\n\r\n \r\n5. Modular posters \u00a0\r\nModular posters consist of different pages arranged on a pin board. The pages can be either in A3 or A4 format. Modular posters are easy to transport, which helps save time and money. In the absence of well-structured images and properly layered blocks, a modular poster will fail to create an impact.\r\n\u00a0\r\n6. Roll-up posters \u00a0\r\nRoll-up posters are the most common type of posters. The USP of these posters is that they can be rolled up and transported easily. More often than not roll-up posters are printed in A0 format.\u00a0\u00a0\r\nThings to remember\u00a0\r\nSome things to keep in mind when designing your poster:\u00a0\r\n\r\n\u00a0\r\n\r\n \tUse a catchy headline\u00a0\r\n \tRemember to include the author\u2019s photo and address (if the poster is to be displayed at a poster fair).\u00a0\r\n \tMake sure the title is legible.\u00a0\r\n \tChoose a background according to the message.\u00a0\r\n \tAvoid using underscores, italics, and decorative fonts.\u00a0\r\n\r\n\r\n \tDisplay important addresses and references in the footer.\u00a0\u00a0\r\n\r\n \r\n\r\nGet in\u00a0contact with the Kingswood team today to discuss your next poster\u00a0printing. We have a range of\u00a0print services\u00a0and\u00a0signage services\u00a0to help get your business seen in the competitive market place.