\r\n\r\n\r\n\r\n \r\n\r\nIf you think using non-digital marketing methods in the current digitally evolved world is no longer effective, think again. There\u2019s a reason supermarkets and department stores still use time-tested, cost-effective methods like letterbox drops. And that reason is simple: It works.\r\nThere\u2019s a range of non-digital advertising and creative print formats to choose from when deciding which options will best suit your business and help achieve your marketing goals.\r\nTo help you decide, we\u2019re imparting a few tips for creating impressive cost-effective, non-digital marketing materials that create brand awareness, effectively convey promotional messages and communicate your brand\u2019s identity. Take a look.\r\nThe Old Letterbox Drop\r\nBelieve it or not, peering into mailboxes to check for new mail is still just as exciting as it was years ago. Unlike digital marketing material, however, flyers delivered via letterbox drops have a distinct advantage: They don\u2019t require customers to take pre-steps to get to your message (e.g. opening emails, clicking on ad links, opening your webpage etc). It\u2019s right there in their hands. However, you don\u2019t want your target audience to just glance at your letterbox flyer while sifting through a bunch of others. You want to capture their attention and make your message stand out from the crowd.\r\nYou have only 7 seconds to capture a potential customer\u2019s attention. So how do you ensure you use this minuscule window of opportunity effectively? You create visually compelling and innovative flyer\u00a0designs that just can\u2019t be ignored.\r\nPostcards\r\nKeep it short and sweet with postcards! Using small postcards to deliver your promotional message is a great option if you\u2019re working within a tight budget. Their small size also means you\u2019re not fighting an uphill battle trying to get target audiences to read your material. Instinctively, it appears as something that won\u2019t take long to at least skim read. So that\u2019s one box checked. However, what\u2019s important is that you use your small piece of postcard real estate effectively. This is done by using a mix of visually appealing images to capture the eye as well as a catchy headline, short copy that conveys a powerful message and of course, a 'call to action'.\r\nBusiness Cards\r\nHow many times have you met a potential client you want to exchange details with but just can\u2019t find that darned pen? Sure, they have a phone and can file your phone number away in just a few swipes of a screen. But how often do you ONLY want to share your phone number? What about your stunning website? Your email address? And even your social media channels? Doesn\u2019t it make more sense to provide potential clients all the important and actionable details in one hit so they can go forth and browse and be captured by your digital efforts? It does. And the way to do this is to hand out the humble but effective Business Card. Gone are the days of boring looking business cards that resemble your \u2018next dentist appointment reminder\u2019 card.\r\nBusiness Cards have evolved and are now the first bite-size look into your business. Oh, and did we mention they\u2019re also super cost-effective compared to many other types of advertising?\r\nCut Shapes\r\nGrab attention and captivate your audience by using different shaped flyers that are aligned with your offering. If, for instance you are a fruit seller, you can create awareness about seasonal discounts by shaping your flyers like seasonal fruits such as mangoes or pears! Your target audience knows exactly what your offering is and, well\u2026who could ignore a card cut in such a fun shape?!!\r\nGo Big or Go Home\r\nA large format postcard is the way to go if you want to create maximum impact. You have the space to include attention-grabbing images and use a design that entices your target audience to keep reading \u2013 which is important since you\u2019re likely advertising a number of offers. If you\u2019re worried about the cost, don\u2019t be. Printing a large format postcard costs the same as printing their regular sized counterparts.\r\nBling\r\nPeople are captivated by shiny objects. So it makes absolute sense to \u2018bling up\u2019 your marketing material by applying a metallic foil or pigment to the paper. If you really want to stand out, you can\r\neven use a metallic dye to add a compelling 3D, shiny image to you flyer! If your budget doesn\u2019t allow for fancy foil stamps, there are more affordable options such as using metallic inks in captivating colours like silver and gold. But what if you could go a step further and enable your customers to actually feel the design? Well, if you have the cash to splash, you can. Embossing your letterbox flyers will create a unique, visually appealing 3D effect that can actually be felt! The process involves using heat dyes to make a design element more prominent.\r\n\r\nAs you can see, there are plenty of options available to help your brand stand out from the crowd, the question is, which one will you try first?\r\nNeed help finding the most effective marketing material for your message? Contact us and one of our print specialists will be happy to help.