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Brochures and flyers are one of the best marketing tools for new companies. While more established companies too stand to benefit from brochure and flyer marketing, startups that are on a budget should make the most of this medium. With the right printers, you can have a great budget marketing strategy with excellent quality.
Quality brochures and flyers can help grow your business by getting the word out there and making more people aware of your company. How effective your marketing campaign is, depends largely on the type of brochures and flyers you print. We have put together some important points to keep in mind when getting your brochures and flyers printed to ensure that they have the maximum impact.
The Layout: You want to make sure that people read your brochures and flyers. One of the best ways to make your brochures and flyers more appealing is the way the text and pictures are arranged. Pictures are always more appealing but don’t have too many of them. Balance the number of pictures you have well on the layout. If your product lends itself to a great photo shoot, then make the most out of that. Toys, furniture, fabrics, and kitchenware are just some products that look great in pictures.
Strategically place the pictures on your print media and caption them well. Concentrate your main text in just a few areas like the front of the brochure where the company name can be in large print, and at the back or bottom where you can put contact details. Make people want your product or service so much that they immediately look for a way to contact you. The great thing about brochures and flyers is that they can be pinned up or saved for later reference too.
The Material: The paper that you use to print your brochures and flyers on help immensely in how they are perceived. People always associate good brochure quality with good service quality. Low-quality material will not leave a good first impression, and people will not expect much from your services.
When the quality of the material is not good, the quality of the pictures also suffers, making them less impressive. Make sure to always use good quality paper for your flyers and brochures. Also, make sure to use good quality printing for sharper images and text. A brochure or flyer that is made well is more likely to be read and also stored for later reference. Cheap-looking brochures could get dumped in the trash without even being looked at.
The Printers: You could have the best design and layout for your brochure or flyer and intend to use the best quality material, but it could all go to waste if you don’t have a good printer. You need a printing company that understands your requirements and can follow your instructions well.
A good printing company will also advise you on what will look good and what won’t based on their experience. When choosing a printer for your brochure or flyer, make sure that they have experience in design and also check out the quality of some of their previous jobs. For newly established companies that have to budget their marketing well, look for a printer that gives you the best quality without charging you an astronomical figure.
When executed well, brochures and flyers can be very effective marketing tools. Using brochures and flyers for marketing allows businesses to express themselves and shine a spotlight on their products and services. Choose your printer wisely so that they partner with you in developing the best print.
Kingswood Print and Signage Welcomes the Fuji PC1120 and EC1100 Digital Printers In the ever-evolving world of printing, innovation and quality are paramount. At Kingswood Print and Signage, we’re thrilled to announce a major leap forward in our printing capabilities with the addition of two cutting-edge Fuji Digital Printers – the PC1120 and the EC1100. […]
So you’re investing in print marketing for your business – Great! Let’s make sure you get it right the first time. This guide takes you through 10 of the most common mistakes we’ve seen aspiring business owners make, often because they’re unaware of simple tips which can save them thousands of dollars in lost revenue. […]
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